Operating in this context, wood paint OSEVEN is also markedly influenced by the purchasing power of the market, unfair competition, fluctuations in costs ... However, wood paint OSEVEN also takes advantages when operating with model of joint-stock company with a high sense of initiative, having an obvious development strategy. Company leaders of OSEVEN consider that in general difficult situation, there are still opportunities for the company to find out risk-control measures, effective investment, a reasonable solution to continue developing and making breakthrough.

In front of the significant fluctuations of the economy, all employees and company leaders together give a hand in accomplishing the business strategy which brings to the company many breakthroughs during the crisis period. OSEVEN always take pride in many outstanding business achievements and tremendous growth. In many recent years, the company has continued to maintain the growth rate 30% of production / year and successfully exceeds the plan. The sustained growth in output of OSEVEN over the years has raised the bar for many other companies in the same field.

The wood paint brand OSEVEN has dramatically asserted its position which is not only firmly but also closely and popularly to the customers.Moreover, having given the superior quality and beauty- embellishing function, the products of OSEVEN attract more and more customers in not only woodworking craft villages but also many famous works across the country. Attaining many breakthrough achievements is absolutely based on the proper orientation of the leadership of the company, with a market expansion strategy following model: thickness, width, depth. In a short time, OSEVEN has opened 4 branches in Can Tho, Vinh, Hai Phong, Nha Trang, along with 3 more cities: HCMC, Ha Noi, Da Nang; OSEVEN has raised the total number of existing branches up to 7 branches. At the same time, the company also expands more 1,500 points of detailed outlets throughout the country which are always ready to supply for demand of wood paint from customers at anytime, anywhere.

JSC OSEVEN staffs are codified in order to serve the sustainable development strategy.

In the next following years, OSEVEN will keep going on expanding to many markets, concentrate on developing high potential markets. The company also orients to open more 1500 detailed outlets and then total sales agents will increase up to more than 3000 stores. In the difficult situation nowadays, the development and breakthroughs of wood paint OSEVEN are estimated very impressive. It is proved when OSEVEN has achieved Vietnam Gold Star Award four years in a row (2008-2011) and other certificates, prestigious awards... The success of wood paint OSEVEN is the result of proper development strategy, which mainly focuses on safety and environment-friendly wood paints, along with investment in expanding more branches, agents, detailed outlets, and codifying human resources qualified enough to serve for the sustainable development strategy.

H.T